Step 1 of 5

What has to be true for this to work?

Idea under examination:

I want to open an ice cream shop.

Every idea depends on things quietly being true. For each assumption below, indicate how confident you are.

There is enough consistent demand for this to be viable.

Costs (rent, labor, supplies) will stay within expectations.

You can manage the workload and day-to-day operations.

Seasonality won’t create long gaps in revenue.

You can differentiate this from nearby alternatives.